Hello! I want to welcome you all to my brand spanking new website! I've worked super hard over the last month or so to give I Do Invites a well needed refresh, and even though I Do is only nearly three years old, and I love every single invite suite I design for my brides and grooms, I just wasn't in love with my own brand.
A bit of background; the name I Do Invites came to me in one of those epiphany type moments whilst doing a 3am feed of my baby girl. I was a Mombie (Mom-Zombie); I had been awake for far too many hours to count and even though she was less than a month old, I was already dreading going back to work full-time and these guilty thoughts were in the back of mind... (due to zero maternity pay we didn't have a choice other than me to go back to work after five months). Here's my lovely family - a photo for no reason.
I needed a plan; something that was going to mean that I could support my family, but in my own time so I didn't miss out on my child's life. So it was 3am; arms aching from holding a clingy baby all day and I was thinking about what my POA (plan of action) was going to be. A few friends, and friends of friends, who knew I was a designer had asked me for help with their wedding stationery, between them in a short space of time I had created a small handful of bespoke wedding suites and matching On The Day stationery. I realised there was nice balance as a wedding stationer between the digital design stage and the papercraft/handmaking stage; both of which I loved to do! The next day I threw some ideas at a few creative friends who all came back and agreed with me that that's what I should be doing.
The name I Do Invites was a total accident; I was at a mummy/baby group and a fellow Mombie asked me what I do. "I do... wedding invites" I said. She laughed and told me that was a good business name, it didn't click at first then I got it. The double meaning of I Do; it's what I do, but also they are the two most spoken words at a wedding. I spent the rest of the baby group registering the url (sorry Cora), after a quick search to see if anyone had thought of it first.
They hadn't! So I Do Invites was born!
The logo didn't come as easy, I had spent years designing logos for everyone else but not myself and I was a tough client to please. I knew I wanted to incorporate a pen icon (for those Adobe fans you'll recognise it as the Pen Tool), and at the time I had an obsession with the colour teal, after a lot of concepts I finally came up with a logo I was happy with. I built my website and started showcasing my designs all over social media.
Fast forward two and a half years; and I have designed over 50 beautiful bespoke wedding invite suites for brides and grooms alongside freelancing as a graphic designer. I'm a fan of keeping brands looking fresh and I knew it was time for I Do to get a face lift. The thing with a good brand is that it's recognisable by your audience; not just a logo design but everything that your customers are going to see and feel when using your business. Because people know my little pen icon as me, I knew it was something I was going to take forward. Here are some of the ideas I came up with in my design session.
In the end I did a mix of two of my favourite logos to come up with my chosen design and I am so happy with the end result; It has the look I was after for a more professional feel and so I built the website to match. An excuse to retake some photos of my stationery, and design ten brand new House Collections for those on a smaller budget. A better gallery of my graphic design too and we're ready to launch!
Hurray! Take a look around the new site and let me know what you think!